About me

Ihelp organizations with a strong sense of purpose to grow and to accelerate their transformation processes. I provide strategic vision and independent opinion adapting the action plans to the reality of the organization while seeking the commitment of their professionals. I’m a natural people connector as I deeply believe in the enormous potential of networking and collaboration. I am passionate about innovation, digital transformation, customer experience, corporate governance, change management and corporate reputation.

Currently I’m serving as Subdirector General of Business Development, Marketing and Comms and member of the Executive Committee of Mutualidad de la Abogacía, a financial life-insurance company that ranks #6 in Spain by volume of managed savings (more than € 8,500 millions). My responsibilities range from the company’s revenue growth to the customer experience, the brand positioning, the stakeholders enagement or the responsible business, among others.

Member of the Advisory Board of Multinacionales por Marca España (Business Association of Foreign Multinational Companies in Spain) and Instituto de Gobernanza Empresarial. Member of Instituto de Consejeros-Administradores, the Ethics Committee of the Asociación Española de Fundaciones (Spanish Association of Foundations) and OdiseIA (Responsible Artificial Intelligence Observatory).

From 2019 to 2021, I have led as Director General the Mutualidad de la Abogacía corporate foundation (Fundación Mutualidad Abogacía). Previously I have played different senior executive positions in multinational companies as Telefónica, ING and Laureate International Universities. I have also served as Chairman of the Board of  Multinacionales por Marca España (Business Association of Foreign Multinational Companies in Spain) and as Board Member of Dircom Asociación de Directivos de Comunicación.

Lecturer and speaker on Corporate Governance, Public Affairs, Reputation, Customer Experience, Digital Communications and Public Speaking. I collaborate with IE Business School, ESIC Business & Marketing School, Instituto Gobernanza Empresarial and Universidad Europea.

For additional information please visit my LinkedIn personal profile.