I enjoy being part of transformation processes in organizations that have (or seek) a sense of purpose. I bring strategic vision and an independent perspective, rooted in the personal belief that the best plan usually combines what is currently possible with a significant dose of ambition and the commitment of the human team. I consider myself a good connector of people and a promoter of collaboration and conscious leadership. Multifaceted by nature, I am passionate about people, innovation, digital (and cultural) transformation, customer experience, corporate governance, and the strategic management of intangibles.

I drive the growth of leaders and companies through positioning strategies, the development of distinctive value propositions, and strategic reputation management. With over 25 years of executive experience across various sectors (banking, insurance, telecommunications, higher education, and the third sector) and a significant academic background, I support professionals, leaders, and companies with consulting, mentoring, and training solutions in communication, marketing, leadership, and business strategy.